The Promise of Personal Branding

Personal branding is perhaps one of the most misunderstood ideas manifested by the Web 2.0 revolution. Tinder writes that it is a means by which a person establishes a consciously crafted and public professional presence and status in his or her field and the world at large, and personal brands articulate our distinctiveness in relationship to our colleagues and thus characterize the unique contributions that we can make to those who engage our services.

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